Analytics and Optimization to Measure Your Performance Within Your Family
ZeroDash1 was an Analytics & Optimization company I founded that was acquired by Ascentium The concept of Digital Analytics and Optimization is to measure all digital marketing initiatives...
View ArticleSocial Media Revolution
Social Media Revolution as presented by Socialnomics. Rifted off Sony’s Shift Happens, but the message is loud and clear.
View ArticleBuilding Social Media Rapport with Brand Enthusiasts
Surveys have shown that around 74% of people believe recommendations from friends or acquaintances, while only about 14% believe in brand advertisement claims. Having credible people be your brand...
View ArticleFundamental Shift in How We Communciate
Boston College has stopped giving out emails to its incoming freshmen. Social media is the preferred mode of communication for Generation Y and Z. I have some young people helping me with a Lift9...
View ArticleDeveloping Appropriate Work Culture — In Vietnam
Vietnamese fish hot pot I just spent a week at our Ho Chi Minh office, aligning our company’s vision with the research team there. It was fun and rewarding. First of all, young people all around the...
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